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CEO Purchases 6 Million Dollar Superbowl Ad, Dedicated To Vets & Staff Who Saved His Dog If you had it to spend, would you invest $6 million to raise money for the vet hospital that saved your best friend?


A wealthy corporate CEO has purchased a 6 million dollar ad spot during the Superbowl to raise money for and to thank the University of Wisconsin School of Veterinary Medicine and their staff. Why, you may ask? Well, for saving his dog he was told had no chance.

YouTube/University of Wisconsin Madison

Scout, his Golden Retriever, was diagnosed with hemangiosarcoma – an aggressive form of cancer, in the summer of 2019. Vets discovered a bleeding tumor on Scout’s heart and the otherwise healthy, seven-year-old dog was given just one month to live.


Weathertech founder and CEO, David MacNeil, refused to give up on his best friend. MacNeil brought Scout to the University of Wisconsin School of Veterinary Medicine. Surprisingly, they were optimistic. The veterinarians there put together an aggressive treatment plan to shrink Scout’s tumor and achieved incredible results. In only a month after undergoing chemotherapy and radiation, the tumor shrank by 78%. Then in no time it shrank by 90%. And now, it’s all but gone. To put in perspective how big of a feat that is, take into account that hemangiosarcoma has a survival rate of just 1%.


“Scout’s illness devastated us. We wanted this year’s Super Bowl effort to not only raise awareness, but also financial support for the incredible research and innovative treatments happening at the University of Wisconsin School of Veterinary Medicine, where Scout is still a patient.

We wanted to use the biggest stage possible to highlight Scout’s story and these incredible breakthroughs, which are not just limited to helping dogs and pets. This research will help advance cancer treatments for humans as well, so there’s the potential to save millions of lives of all species.” – said Macneil


Funds raised by the commercial will go towards supporting the University by helping purchase cutting edge medical equipment and fund research.

Please leave a like and share and feel free to donate. The breakthroughs made at The University of Wisconsin School of Veterinary Medicine may one day be used to help your pets and maybe even people one day!

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